Sunday, June 2, 2013

Saturday Afternoon in the Park of Delores

Delores Park is a sort of Mecca for those who enjoy park sitting, public drinking, marijuana-infused edible treats, and intense people watching.

In fact, it was in this park that I learned of the sublet which I ended up taking.

So far, I have managed to make it to the park nearly every weekend, even the weekend of 120 miles of exhausting riding.

There's an aspect of the park that almost seems magical, like it's a sacred place like Machu Pichu or Fairfield, IA where the energy meridians of the earth coincide.

Maybe it's just been imbued with that energy by countless park-goers.

All of this is to say, coincidence is abundant in the park.

Yesterday, Saturday, I was at the park with friends (of friends of friends...) and we were discussing targeted ads, specifically the algorithm that large companies use to know when women are pregnant or about to get pregnant.

We had bought some truffles from the truffle guy but hadn't eaten them yet.

[The truffle guy is a beautiful, ambiguously ethnic human being who makes and sells truffles in bronze bowls he made himself. He has really good, fun-to-read Yelp reviews.]

I've had his truffles before but never a whole one—they are super potent for someone who doesn't dabble in THC all that often.

So I bought 3 for 10 bucks.

Half hour later, none of us had tried one yet when we were approached by another ganja park vendor.

She was a less-than-beautiful, plain-white woman in her 40s and was selling ganja suckers. When we respectfully declined, she said in a nasty, almost offended tone: "Well if you like truffles, you'll like suckers."

Target marketing!

She saw our truffles, knew that we were into edibles and figured we'd be interested in her products.

This is where target marketing fails. Why did we buy from the truffle man? Is it just for the THC? Or is it also for the reputation (fame), past experiences, and the deliciousness.

The why is important.

[Also, we already had edibles; why would we need more?]

No comments:

Post a Comment